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Yves Behar on Creating Objects that Tell Stories

There are a lot of wonderful designers out there in the world today, at this point in history some of the most subtle and wonderful functional artwork that has ever been imagined has become part of our everyday lives…

Somewhere in between pure art (art for arts sake) and pure functionality rest the world of todays’ modern creative designer… Please allow me to introduce you to Yves Behar one of today’s leading designers. Yves is well know around the world for the beautiful ‘Jawbone bluetooth earpiece’ and well regarded in all circles as the creator of the XO (the $100 laptop created for the One laptop per child project)…

As Founder of the Fuse project, and one of the most respected designers in the world today, Yves seemed like the perfect person to feature as we launch our new category of “Arts and Design”…

When asked to describe his design ethic yves had this to say, “my goals are threefold. Firstly, I like to be a futurist, optimistic about the possibilities of new technology. Secondly, I’m a humanist, and my designs seek to put the human experience first. And, finally, I’m a committed naturalist, promoting sustainable ways of living and consuming.”

Yves seeks to be the bridge between the client and the user, the bridge between objects and their human users… In the words of Peter Drucker, “Value is what the user takes out of device, it is not necessarily what the manufacturer intended” (for example, my phone has 800 functions, of which I use three!)… Yves strives to bridge that gap for us all, and does so magnificently! (finally someone figured out something cool to do with all those empty water bottles!)

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