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The Super Urban Screen

Somewhere between the world of marketing and the world of art resides the obscure German based company, “Urban Screen” who answer the question, “What would it look like if a building ere dreaming?”

Urban Screen is a company, yes, but they are also a collective of artists from around the world called in to work on various projects. In this project, the screen is O. M. Ungers “Galerie der Gegenwart”. The concept here was to create a permeability of the solid facade of the gallery to uncovers and protray the fluidity of the art housed within.

While many ‘projections on buildings’ are just that, ‘a projection on a building’ Urban Screen strives to work true art into the projection and bring the building itself to life through while simultaneously expressing the core sentiments of the individual project’s patronage.

This unique work of living sculpture was created by: Art Direction – Daniel Rossa, 3D Operator – David Starmann, Sound Design : Jonas Wiese

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